MasterPagePropertiesAccess

In Master page

<div style="height: 40px; background: Yellow;">
      Header<br />
      <div runat="server" id="hotProductsContentContainer">Hot Products</div>
      <div>Menu</div>
      </div>
    <div>
      <asp:ContentPlaceHolder ID="ContentPlaceHolder1" runat="server">
      </asp:ContentPlaceHolder>
    </div>
    <div style="height: 40px; background: blue;">
      Footer</div>
    </div>


public string HotProductsContent
  {
    get { return hotProductsContentContainer.InnerHtml; }
    set { hotProductsContentContainer.InnerHtml = value; }
  }





//In Content page
protected void Page_Load(object sender, EventArgs e)
{
Master.HotProductsContent = "New Hot Products for Furniture";
}

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